Of 1,274 sites possible, about 70% of consumers planning travel visit the top 10 online travel agencies (OTA) according to Hitwise. The most critical of OTAs are Expedia, Travelocity, Priceline, Orbitz, Hotels and Kayak, the ones where your inventory is most visible.

Trip Advisor is the biggest comments-only site for travelers (about 76% of traffic) and Travel Post is the comment storehouse for Kayak and Sidestep.

Lots of talk is heard about social networking sites like Facebook or MySpace, but when was the last time you got a reservation from one of these? They can be a distraction from what really matters.

We understand you have limited time. That's why targeted focus means better results and more usable data. Monitoring what most people read and where you expect to get reservations has been the philosophy of Avalon Report since 2005.